A store where every buyer sees the right price — by who they are, how much they order, and what they customise.
Off-the-shelf e-commerce assumes one price per product. This client’s reality was the opposite: prices changed by user type, by quantity, and with setup and delivery fees layered on top.
On top of that, customers needed to design the product themselves — and the price had to react to those choices.
I built bespoke pricing logic that calculates by user type and quantity, then adds setup and delivery fees — surfaced through pricing tables that change per user type so each buyer sees only what’s relevant to them.
Then I integrated the Zakeke product design customiser directly into that custom pricing, so as a customer personalises their product, the price stays accurate in real time. Standard plugins can’t do this — it had to be built.
The core engine, from scratch, beyond what plugins allow.
Real-world costs reflected at checkout.
Each segment sees its own, correct numbers.
Live personalisation that keeps the price honest.
A store that mirrors how the business actually sells — segmented, quantity-aware and customisable — without a human re-quoting every order.
“When the plugin can’t do it, you build the thing that can.”— the whole point of this project
Custom logic, integrations and storefronts that match how you really sell. Let’s scope it.
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