A complete Shopify rebuild for conversion and brand — shipped without taking the live store down.
STRCH needed a full rebuild for conversion and brand, on a premium theme, designed properly in Figma first. The constraint: the existing store was live and trading, with apps already installed and configured.
So the real challenge was changing the engine while the car was moving — a clean rebuild with no downtime and no broken integrations.
I designed the store in Figma first, then built it on a premium theme in a sandboxed process — the new store assembled safely alongside the running one, with all pre-installed apps kept intact.
When it was ready, we went live with the new products and images in one clean switch — conversion-optimised layouts, brand-aligned banners, and no disruption to the business that was selling the whole time.
A proper design pass before a single section was built.
Layouts and banners engineered to sell, aligned to the brand.
New store built beside the live one, apps preserved.
New products and images switched in with zero downtime.
STRCH got a premium, conversion-first store that looks the part — delivered through a careful, sandboxed process that never put live revenue at risk.
“Rebuild the engine without stopping the car.”— the process that defined this build
Sandboxed, zero-downtime Shopify and WordPress rebuilds. Let’s talk.
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