Sonket Mukherjee
The brief
The client publishes useful finance-education videos. On YouTube, an episode gets its views in the first few weeks and then disappears down the feed. None of that work builds into something the business owns.
The real brief was permanence: a home for the catalogue that Google can index, that viewers can search, and that turns casual watchers into a returning audience and qualified leads.
What we built
Every episode becomes an indexable page. The site browses like a streaming shelf.
We set up each episode as a blog post with real text around the video: summaries, context and the keywords people in this niche actually search for. The channel stops being a list of links and becomes a library that pulls in search traffic.
The homepage has a background that responds to the mouse, and carousels for episodes and reels, so a visit turns into several plays.
The key moves
- Episode-as-post content model. Every video gets a page with enough text to rank.
- Interactive hero. A first impression that reads as a modern content brand.
- Episode and reel carousels. One visit turns into several plays.
- Clear lead paths. About and Contact routes for viewers ready to talk.