The brief
NX Group's travel arm wanted B2B customers to explore trips and send their requirements without a sales call for every question.
The catch was a short list of destinations that could make the catalogue look thin. So the site had to do two things: capture enquiries complete enough to act on straight away, and make the offer feel worth exploring.
What we built
Destinations linked to activities, and a planner that ends in a WhatsApp message.
We linked activities to destinations. Each destination carries ten or more activities, so a handful of places now offers dozens of reasons to look around. The Activities tab became the highlight of the site.
The planner is a guided form that collects what the customer needs and sends it to the admin as a formatted WhatsApp message. The lead arrives complete, in the app the team already works in.
The key moves
- Destinations × Activities model. Limited inventory that still feels deep.
- Guided trip-planner form. Collects every requirement, one step at a time.
- Form to WhatsApp. A clean brief lands in the admin's chat.
- Admin-editable activities. The team grows the catalogue without a developer.

