Kartik has spent more than a decade across brand, media, communications, digital marketing, consulting and his own ventures. He was on the founding team that took Glance from zero to over 200 million users, then led content, digital PR and SEO for global brands at OMD UK, part of Omnicom.
He worked with Creative Dalaal from 2021 to 2024 as a business and digital marketing consultant: the studio's own go-to-market, SEO and PR strategy, its client-acquisition plan and pitches, and paid and organic strategy for client launches.
His MBA from the University of Glasgow (with distinction) came with consulting work for HSBC, Santander and the UK Ministry of Defence. Most recently he has led marketing for Superhealth Hospitals and go-to-market strategy for UXL.
Founding team member. Content and OEM partnership strategy that scaled the platform across India and seven global markets, pitch decks that supported $390M in funding, and the launches of Glance Live, Gaming and Shopping.
Led content, PR and social strategy and a team of 12. Campaigns earned 180+ top-tier media features and 2B+ impressions, and he designed the agency's ways of working for AI search.
Positioning, launch and operations for the AI-healthcare software SuperOS and the Superbirth maternity package. Monthly revenue grew 150% in three months on an 80% rise in spend, and he set up the brand book.
Led UXL's GTM, marketing and sales strategy across India, from segmentation and positioning to lead generation, and wrote its brand strategy document. Also sharpened ABC's positioning, content strategy and editorial guidelines.
Strategic guidance on ESG reporting and content marketing for corporate client engagement.
Strategy to improve SEO, and a better internal-communications process to strengthen the employer brand.
Data-led strategies to lift organiser revenue and vendor ROI, while improving the fan experience.
Designed a specialised programme to improve the effectiveness and adaptability of an Army unit.
Recommended communication practices to reduce the company's digital carbon footprint.
Final MBA project at the University of Glasgow on growth and revenue opportunities for the club.
Restructured the website and integrated the CRM to improve journeys and organic performance, and ran digital campaigns across content, PR, SEO and paid.
Built marketing-specific evaluation frameworks and scoring rubrics, and assessed model outputs on brand strategy, growth and campaign reasoning.
Production on The Mavericks, a show with Glenfiddich, and The Buzz, plus web articles and social content.
Ran a six-person team, profitable from the third month, and exited with a profit after 18 months.
Pre-incubated at IIM Bangalore's NSRCEL. Built the GTM; closed when B2B partnerships didn't land.
Evaluated marketing outputs against structured rubrics and built scoring criteria for AI model training.
GTM, marketing and sales strategy for UXL, working with the founder on revenue strategy and positioning.
Brand, GTM, community, social, influencer and performance marketing; launched SuperOS and Superbirth.
Content, digital PR and SEO for British Gas, Mercedes-Benz, Lidl, Barclays, The National Lottery and Clarks.
Digital strategy across content, PR, SEO and paid; website restructure and CRM integration.
HSBC, Santander, Metta, Festival Republic, the UK Ministry of Defence and Creative Dalaal.
GTM, SEO and PR strategy, client-acquisition pitches, and launch strategies for clients.
Founding team. Led editorial and content strategy (engagement up 45%), and mentored and hired across EMEA, the US and Indonesia.
Newsroom editing, live sports coverage, content-led growth and PR, and omnichannel campaigns with OEMs and brands.
Biodegradable packaging, pre-incubated at IIM-B's NSRCEL.
A 20-seat Indo-Italian resto-café, exited profitably.
Tell us what you're trying to move. We'll bring in the friends who fit it, and you'll have one point of contact throughout.
