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Network / Bandana Paul
Bandana Paul

Bandana Paul

Influencer, copywriter and marketing strategist

Founder of Sahi Influence. Six years in fashion, FMCG and F&B marketing, on both sides of the camera.

Kolkata2 projects with Creative Dalaal
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About

Bandana learned her craft in Kolkata's advertising agencies: campaign ideas, content calendars and copy that makes a brand sound like a person. With Meraqi Digital she ran strategy and campaigns for Ganesh Grains and Tea Junction, two of the projects we made together.

She is also a creator herself. She was one of the first influencers in Kolkata to collaborate with Westside, has worked with 50+ brands across the country, and at Servd by Swiggy wrote, hosted and narrated a food-and-history page that reached 10,000 followers in its first week.

Sahi Influence is where the two meet: influencer marketing that picks creators with real pull, ties collaborations to sales rather than likes, and reports on the numbers that matter.

Projects with Creative Dalaal

Ganesh Grains
Strategy and campaigns, with Meraqi DigitalSattu Energy Powerplay, a predict-and-win IPL contest over two seasons, plus Maa Bolechilo for Mother's Day and a Jamai Sashthi festival campaign.
Growth
Tea Junction
Content calendars, campaigns and on-camera, with Meraqi DigitalContent calendars that set the brand's tone, on-camera brand videos, and the IPL and Durga Puja campaign “Drop in, kya pata kya mil jaye?”
Growth

Selected projects

Beyond Creative Dalaal
Agency work

Brand voices and content calendars

Consistent brand voices and calendars across fashion, FMCG and F&B.

With Five Mad Men · Hoppipola · Barishh · Zandu Vigorex · StyleBazaar · ExpressBazaar · Deyann
Content calendarsCopy
Westside

One of Kolkata's first Westside creators

Among the first influencers in Kolkata to collaborate with the brand.

Creator
Times Music Bangla

Sindurkhela for Bohurupi

Partnered with Times Music Bangla to promote Bohurupi at the Ahiritola Sarbojanin Sindurkhela, one of the biggest in the city.

CreatorMusic
Pepperfry

Three-month home campaign

A three-month campaign promoting lifestyle and home transformations.

CreatorLifestyle
Servd by Swiggy2025 – 2026

Food-and-history page

Wrote, hosted and narrated a new page that reached 10,000 followers in its first week.

On cameraSocial

Ventures

  • Sahi Influence
    Founder · influencer marketing

    Campaigns that pick creators with real followers and real pull, align collaborations with sales, and report engagement, reach and conversions rather than vanity numbers.

Experience

  • Senior Content Executive
    Servd by Swiggy
    Sep 2025 – Sep 2026 · Kolkata · Remote

    Created and hosted a food-and-history page that reached 10k followers within a week of launch.

  • Creative
    Meraqi Digital
    Dec 2023 – Jul 2025 · Kolkata

    Lead creative on campaigns, pitches and social, including Ganesh Grains and Tea Junction.

  • Creative Copywriter
    PromotEdge
    Dec 2022 – Nov 2023 · Kolkata
  • Creative Copywriter
    Acira Studios
    Jun 2022 – Nov 2022 · Remote
  • Copy Consultant
    Artyska
    Oct 2019 – Oct 2022
  • Junior Copywriter
    Blue Stockings Communications
    Sep 2018 – Jul 2019 · Kolkata

    First full-time role in advertising.

  • Copywriter Intern
    SoS Ideas India
    Jun 2018 – Sep 2018 · Kolkata
  • Feature Writer Intern
    LBB (Little Black Book)
    Jun 2018 – Jul 2018 · Kolkata
  • Trainee Journalist
    G-Plus
    Apr 2017 – May 2017 · Guwahati

    Features, surveys and interviews with well-known names from Assam, with bylines in the tabloid.

Education

  • Amity University Kolkata
    Master's, Journalism and Communication
    2018 – 2021
  • Asian Institute of Management and Technology
    Bachelor's, Mass Communication and Media Studies
    2014 – 2017
Work with Bandana

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