STRCH Activewear

The brief

STRCH needed a full rebuild for conversion and brand, on a premium theme, designed properly in Figma first.

The constraint: the existing store was live and selling, with apps already installed and configured. The rebuild couldn't cost a single day of sales or break a single integration.

What we built

Designed in Figma, built in a sandbox, switched over in one go.

We designed the store in Figma, then built it on a premium theme in a sandbox alongside the running store, with every installed app left in place.

When it was ready, the new layouts, products and images went live in one clean switch. The store kept selling the whole time.

What's on the new store

• Custom homepage. A brand-led hero, featured collections and storytelling sections.
• Product pages. Layouts made to convert, with size guides and reviews.
• Collection pages. Filter-enabled grids built for easy browsing.

The key moves

1. Figma first. A proper design pass before anything was built.
2. Conversion-first theme build. Layouts and banners made to sell, on brand.
3. Sandboxed build. The new store built beside the live one.
4. Clean go-live. New products and images switched in, zero downtime.

The outcome