A B2B planner that turns a browsing customer into a structured enquiry on admin's WhatsApp and makes a small inventory feel limitless.
NX Group's travel arm wanted their B2B customers to explore offerings and submit requirements without a sales call for every query. The catch: a limited inventory of destinations that could make the catalogue look thin.
So the real challenge was twofold: capture structured, complete enquiries the admin team could act on instantly, while making the offering feel deep enough to explore.
To turn limited inventory into depth, I introduced Activities connected to Destinations. Each destination could carry 10+ activities, so a handful of places suddenly offered dozens of reasons to explore — the Activities tab became the highlight of the experience.
The trip planner itself is a guided form that collects the customer's requirements and packages them into a structured WhatsApp message sent straight to admin — no lossy contact forms, no back-and-forth. The lead lands ready to action, in the channel the team already lives in.
A relational model that lets limited inventory feel rich and explorable.
Captures complete requirements step by step, so nothing important is missed.
The form output becomes a clean, formatted brief in admin's WhatsApp — instant, actionable leads.
The team can keep adding activities per destination, growing the catalogue without a developer.
Customers self-serve their exploration, admin receives qualified, structured enquiries, and a modest destination list does the job of a much larger one. The website became a working lead engine, not a brochure.
“Make the small inventory feel like the whole world.”— the design principle that drove it
Forms, planners, lead flows — built to put qualified enquiries in front of your team. Let's talk.
Start a conversation →