All work
Sustainability brand · United Kingdom

Geiger UK

The build other developers walked away from. Turned into a four-year client relationship and a site the team runs with confidence.

My role
Lead & client servicing
Scope
60+ page build
Relationship
4 yrs & counting
Stack
WordPress · Elementor
The brief

A rescue, not a brief.

Geiger came to me mid-project. A high-fidelity agency design was already signed off, but the previous developers couldn't make it work: the fidelity, the page count, and the custom behaviour were beyond what they could deliver.

The business needed two things at once: a partner who could get it over the line without re-opening the design, and a site the in-house team could actually run afterwards. Not another build that locks them into a developer for every text change.

That's a client-servicing problem before it's a technical one. My first job was to take the pressure off, set a realistic path, and rebuild their confidence that this would ship.

The unique build

A live carbon-offset API, surfaced in real time on the page.

Geiger's whole proposition is environmental impact — so a static "we care about the planet" banner wasn't going to cut it. I engineered a live API integration that pulls the client's real carbon-offset values and renders them on the site as they update, turning an abstract claim into proof a visitor can watch move.

Behind it sits a custom content backend that separates design from content. The agency design stays pixel-locked, while the team edits copy, images and the data feed without ever touching layout — no broken pages, no developer dependency, no fear of the "edit" button.

What I did

The key moves.

  1. 01

    Took ownership of a stalled project

    Stepped in mid-build, audited what existed, and gave the client a clear, calm path to launch instead of a list of excuses.

  2. 02

    Delivered the design at full fidelity across 60+ pages

    Matched the agency mockups in Elementor without compromising the look — at a page count that defeated the previous team.

  3. 03

    Built the live carbon-offset API integration

    Real-time environmental data on the page — the feature that makes the brand's promise tangible.

  4. 04

    Engineered a design/content separation backend

    So the team updates content effortlessly and the design never breaks — independence, not lock-in.

  5. 05

    Added custom-triggered popups & data integrations

    Behavioural popups and the complex data connections the site needed to actually function as a business tool.

The outcome

Shipped — then kept.

60+
Pages delivered at full design fidelity
4yr+
Ongoing support & consulting relationship
0
Developer dependency for content edits

The site launched, the design survived contact with reality, and the team got the independence they were promised. Most telling: Geiger didn't move on after launch — I've supported and consulted for them for over four years, which is the only result in this business that really compounds.

“The job was never just the website. It was being the partner they could rely on.” — the thread through every Creative Dalaal project
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