1. Knowledge & Expertise

Experience: Should have worked in a business development position for a creative agency

Platform: Should be proficient at LinkedIn, Google, Crunchbase for leads and email for the conversion

Market Understanding: Should have strong research backed skills to target businesses in certain industries that needs creative marketing services

2. Client Acquisition and Relationship Management
Lead Generation: Use market research and networking to find potential clients who need the agency’s services.
Client Pitches: Show prospective clients what the agency can do for them through engaging presentations.
Relationship Building: Keep in touch with clients regularly to build trust and maintain strong, long-lasting relationships.

3. Strategic Planning and Consulting
Needs Assessment: Understand clients’ marketing goals and challenges to tailor strategies that fit.
Strategy Development: Work with the creative and strategy teams to craft unique marketing strategies and creative proposals.

4. Project Management
Coordination: Act as the main point of contact between clients and the creative team to keep projects on track.
Monitoring and Reporting: Ensure projects are completed on time and within budget, and keep clients updated on progress.

5. Sales and Revenue Targets
Sales Goals: Strive to meet or exceed sales targets through new and existing client engagements.
Contract Negotiations: Manage contract negotiations to ensure profitable and beneficial agreements.

6. Market Analysis and Insights
Trend Awareness: Keep up with industry trends and competitor moves to adapt strategies effectively.
Feedback Collection: Seek client feedback to improve the agency’s offerings and operations.

7. Team Collaboration
Internal Communication: Facilitate clear communication between departments to meet client needs effectively.
Inspiration and Leadership: Encourage creativity and strategic thinking based on client feedback and market insights.

8. Reporting and Administration
Performance Metrics: Report regularly to senior management on sales, client retention and project success.
Documentation: Keep thorough records of all client interactions and transactions for compliance and quality assurance.