Design and execute comprehensive digital marketing strategies across multiple paid advertising platforms such as Google Ads, LinkedIn Ads, Snapchat Ads, Meta Ads, Twitter Ads, and others.
Manage the planning, execution, and optimization of paid campaigns to boost lead generation, drive website traffic, and enhance conversion rates.
Conduct thorough keyword research, craft compelling ad copies, and develop creative content to maximize the effectiveness of campaigns.
Leverage Google Analytics and other analytical tools to monitor, analyze, and report on campaign performance, implementing data-driven adjustments to achieve key performance indicators (KPIs).
Continuously evaluate and refine website conversion funnels to improve user experience and increase conversion rates.
Collaborate closely with marketing and design teams to create and test landing pages, ad creatives, and other campaign assets.
Stay abreast of industry trends, emerging platforms, and best practices to maintain a competitive advantage in the market.
Manage and allocate budgets effectively to ensure optimal return on advertising investment.
Work collaboratively with cross-functional teams to align marketing efforts with overarching company objectives.
Qualification
Experienced working in agency culture
Min 3 years of experience
One who can demonstrate high results achieved for other brands
