It is a way of generating high value organic traffic by replacing the keywords by long tail keywords. It’s a cost efficient and more effective technique than short tail SEO. Long tail SEO mainly focuses on generating long keywords in order to reduce competition and attract a more subject selective and topic driven audience.
By adopting a long-tail SEO strategy, you’ll also stay up-to-date on user trends, like voice search. With voice search, users naturally make long-tail search queries, such as when searching for a nearby restaurant.
SEO is an ongoing strategy. That’s why, if you want to make the most of your long-tail SEO, you need to look for room to improve after launching your website’s newest or re optimized web pages. If you don’t, it’s likely that your website will decrease in ranking for these high-value keywords.
If you want to capitalize on the long tail SEO, look beyond links and learn to optimize your pages. Optimized, relevant content is what gets long tail traction. Optimization does not mean forcibly entering keywords between the content, rather, content should be easy to understand and navigate through for the audience.
What is the difference between long tail SEO and short tail SEO?
| Long Tail SEO | Short Tail SEO |
| Long Tail SEO uses long tail keywords to optimize the page. | Short Tail SEO uses short tail keywords to optimize the page. |
| Long tail keywords are a combination of three or four keywords often creating a phrase or a sentence. | Short tail keywords are combinations of one or two keywords. |
| Less costlier to execute and maintain | More costlier to execute and maintain |
| Competition is low | Competition is high |
| Search frequency of long tail keywords is less | Search frequency of short tail keywords is extremely high |
| Market competition is lesser than normal SEO | Market competition is higher due to many brands and companies perform same type of SEO |
| Has higher conversion rate | Has lower conversion rate |
Why is it called long tail SEO?
When we plot both- long tail and short tail keywords’ frequency of search on a graph, as the frequency of search for long tail keywords is low, they lie at the ends of the graph. These ends look like long tails. As this SEO revolves around keywords, it got named as long tail SEO– the SEO which deals with long tail keywords. Whenever a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy.
Why to use long tail SEO?
- Decrease search competition
Compared to short tail SEO technique which is based on general short keywords, long tail SEO technique is adopted by lesser people. Therefore the competition in this field is lower.
2. Improve your conversion rates
The audience is more sure about what exactly it is searching for and knows about the type of content it wants. The conversion rate for long tail SEO is higher than the short tail SEO.
3. Reach your target audience faster
When we compare short-tail keywords with long-tail keywords, long tail keywords focus on the specific intent or motivation behind a search. As they are more content specific, this indicates that the audience knows what it is searching for. Hence, it reaches the target audience faster.
4. Lower your digital marketing costs
Google Ads calculates cost-per-click (CPC) for a keyword based on demand. Highly competitive keywords with a high search volume will have a high CPC, while less competitive keywords will have a lower CPC. Targeting keywords with lower CPC and competition means you won’t have to pay a premium price to get your ads to rank highly. This also frees up more of your budget to pursue other advertising initiatives.
How to find long tail keywords?
Think like a customer. Identify your target audience and put yourself into the shoes of a customer when you create your initial list of keywords.
1. Study the competition –
Search for the keywords where there is minimum competition by researching about the competitors of the field.
2. Use autocomplete sentences –
You can use autocomplete sentences on google keyboard or google search in order to find sentences related to the keywords and embed them as long tail keywords in the SEO.
3. Note Google related search results –
When we search for something on google, multiple results related to people also searched for are shown. These results are often phrases or questions containing 4-5 words. These can be used as long tailed keywords.
4. Ask questions related to the keywords –
Asking questions related to the keywords will form long sentences which can be used as long tail keywords. These questions can revolve around the concept of ‘wh’ questions where you can use below given words for asking questions.
· What
· What…for
· When
· Where
· Which
· Who
· Whom
· Whose
· Why?
· Why don’t
· How
5. Browse Q&A Sites
6. Browse Wikipedia
7. Use keyword research tools-
There are several sites that help in SEO by enabling you to search for keywords related to our content. you can search for keywords on these sites.
