General Introduction
SEO can be translated to Search Engine Optimization, and you will always see Content Writing enthusiasts and Digital Marketing services boasting of giving your website the best SEO possible. However, it is not that simple. SEO is not merely a matter of using the right kind of keywords, as there are over 200 factors which are assessed by Google when ranking your website in the search results.
Importance of SEO
SEO means telling Google what your website is all about. Before you worry about seeling your website to the consumers, you need to worry about being noticed by Google in the first place. You can have the world’s best product but who are you going to sell it to if you don’t have customers reaching you? Hence, it doesn’t matter what your business is, you need to have good SEO.
The top searches in a Google search result receive most of the clicks, and very few people actually take the time to scroll down further, much less click on the second page. If they don’t find what they are looking for, people are more likely to assume that the service they’re looking for doesn’t exist than they are of searching it on the third page of a search result.
On-Page SEO vs Off-Page SEO
Let’s say you have a website dedicated to Digital Marketing services or Content writing services. You have two ways to boost your SEO: On-Page SEO and Off-page SEO. On-page SEO is usually easier to deal with because here you talk about all the factors which are within your control such as the titles to your webpage, the meta-description, the tags, and of course the right keywords. These are a few areas you can expend your attention in order to increase your chances of being noticed by Google first (notice how it is not enough to simply be noticed by Google and you have to strive to get noticed before others).
Off-Page SEO is a bit more tricky and relies on things which you have no control over. Let’s say you used your Content Writing or Digital Marketing skills to help a Youtube channel grow and as a token of respect, they make sure to link your website in their description owing to the popular demand of people. In another scenario, you get listed by multiple websites in your niche (Creative Writing or Digital Marketing, for example) as a promising and upcoming website in that niche. These are all examples of backlinks which basically means the number of links available on other websites which take the user back to your website. Google uses these backlinks to establish relevance. Of course, these are beyond your control to a large extent but if you keep networking in your niche and keep working on improving your Content Writing or Digital Marketing skills, then you’re sure to be talked about.
Making your websites SEO friendly
- Notice the keywords: Ask yourself, ‘As a budding content creator/digital marketer, what is trending in content writing/ digital marketing?’ When you get the answer to that question, you will have found the keywords which you will be using to improve your SEO. Now you just need to think about how to integrate those keywords in your services. There are multiple tools out there which help you understand as to what keywords are trending in what niche, and can even divide the relevance of the same over a geographic area.
- Don’t do Keyword-Stuffing: When you find your keyword, don’t overuse it to the extent that Google marks you as spam rather than a relevant website. It has gotten pretty good over the years when it comes to judging webpages.
- Title Tags matter more than Meta-Descriptions: When you perform a google search, say ‘Best Content Writing Services/Digital Marketing services in India,’ you receive search results. They start with bold titles which are blue in colour and are followed by a small description of the website (usually grey in colour) which is known as the Meta-Description. Title Tags and Meta Descriptions appear in front of users at the same time but Google searches for the user-relevant keyword in the Title-tags first and then it begins scanning the meta-descriptions.
- Use H1 tags: H1 tag is the first heading which a user sees if he clicks on your website. Make sure this tag is relevant to your service and not some random greeting, a mistake many amateur pages commit in an attempt to appear warm and welcoming.
- Use Permalinks better: If you use WordPress for your Content Writing services or you use it to provide advice regarding Digital Marketing to your viewers, you know what Permalinks are. It is basically a way of ensuring how you’re going to fit in the keywords in the URL of a specific webpage of your website.
- Linking and Outreach: Remember how we said that Off-Page SEO is not something you have any direct control over? That doesn’t mean that you can do nothing about it. Basically, backlinks are links to other websites available at a blog, forum, or editorial. Maybe you can be listed in ‘Best Content Writing services under 10,000 rupees per month.’ But for that, the writer of that editorial must know about you and hence you will need to reach out to them. You can find such editorials using various online tools and see where your competition’s websites are being linked as well. Now you know where your website can be linked as well. Look at what the editorial is talking about and bring the best specimen of your work pertaining to the said editorial and don’t be scared to shoot an email to the writer of that editorial talking about how you too have an amazing service she can list in their editorial. You can give them the editorial rights to display some Digital Marketing reviews of yours or some Content Writing articles, and in turn, they can list your website as a backlink on her own.
If all of this sounds a little bit stressful (and trust us, we have tried it too and we continue to put our mind and soul to it), then you may like to contact CreativeDalaal for all your SEO services and guidance related to the growth of your website and also the recent trends your niche has taken up.
