The purpose of SEO is to get your website in front of the people interested what you offer. Once they’re there, infographics with quality information create a compelling reason to come back.
Including keywords in titles and header can go a long way. These should not only catch the attention of web searchers, but also give an idea of what the infographic is about. Because the bulk of the page will likely be your image, you need to make the most of the places where you have the opportunity to include text.
You should also write a brief description of what is in your infographic. Although most readers will likely just skim past it to get to the image, search engines cannot process visual information. This means that you need to use text to tell them what is on the page. You don’t need to go into detail with exact facts and statistics, but give a general idea of what your topic is.
People are searching for the term, so you should include it directly in the page title and header tags. Most websites choose to place it brackets after the title, like “Who Has the Fastest Internet Speed? [Infographic]”which allows users to understand what information you are providing, and what format you deliver it in.
Build links from other sites
In addition to sites that allow you to post your infographic, you’ll also want to make a few attempts at building links from other websites and blogs. Although this can be a time-consuming and sometimes frustrating process, it becomes easier once you’ve established relationships with other site owners and bloggers.
When you’re just starting out, make it as easy as possible for site owners to link to you. Consider creating an embed code and including it below your infographic, so that users can embed your infographic directly on their own site without going to the trouble of coding.
Share on social media
Start your promotion plan by sharing your infographic on social media. Determine which of your platforms have the best audience for your specific infographic and focus on those.
Whether you’re using Facebook ads, Twitter ads, Instagram Story ads—these will be better for sharing infographics than Instagram feed ads—or LinkedIn ads, you need to make sure your platform of choice makes sense for your content.
Although social media does not have a direct impact on SEO, it can be a great tool for getting people to see and potentially share your infographic. Start with sharing it on Facebook, Twitter, and Pinterest, and see which platforms are most successful. As you share your infographic, you increase your audience size and your chances of getting more likes and shares. This leads to more awareness of your infographic, and in turn, more awareness of your business.
Reaching out to bloggers and influencers
Influencers have large followings online and are seen as thought leaders in their industry. These people have the ability to get your infographics and other content in front of a large audience, and ultimately the ability to impact your company’s success. Use a lot of questions to create a list of influencers, and attempt to connect with them. This will take time, but can help you promote your content down the road. Don’t expect a CEO or thought leader with millions of followers to share your infographic the first time you contact them, but focus on building a relationship that will be mutually beneficial.
Connecting with contacts
Making a list of people you’ve worked with in the past and who might be interested in your infographic is a great way to get a head start. This is a more personalized strategy than regular influencer outreach, as you likely have direct emails and connections to these contacts. Reach out to them to let them know about your new infographic and see if they would be interested in taking a look and potentially sharing it with their audience.
You also want to reach out to anyone you cited within your infographic. Letting people know when you’ve used their information or quotes as a source is a great way to get a share, as they’ll likely be much more enthusiastic about showing their followers.
Doing SEO for an infographic isn’t dramatically different from doing SEO for any other type of content. It incorporates many of the same techniques and strategies. The main thing you have to work around is the fact that an infographic is an image and therefore Google can’t “read” it like it can regular text-based content.
