Promotion of any content including websites can be categorized into two parts- paid and unpaid. If you’re posting about your blogs, sharing info with your followers, or commenting in social media groups, you’re marketing. Whereas paid promotion is known as advertising.
Have you ever wondered why some sites and brands are really famous? It’s not just because of the content but also how it is marketed and advertised. Marketing plays a huge role into how the audience views your product, whether it is a website or some other product. Some marketing campaigns have had such a huge impact on us that we can’t forget them. Here is a trip down the memory lane of marketing.
1. Coke’s “Share A Coke” Campaign
If you haven’t seen or heard of this campaign, then you’ve probably been living under a rock. Coke’s “Share A Coke” campaign gave everyone the opportunity to personalize their favorite drink. They took the 150 most popular names in Australia and added them to the side of the bottles. And, well! People went crazy for it.
Everyone was talking about Coke.
2. Swiggy’s “SwiggyVoiceofHunger” Campaign
Swiggy had an outstanding year with a multitude of marketing campaigns that rocked their social media handles. The one that stands out the most is the #SwiggyVoiceofHunger campaign which they launched in association with Dentsu Web chutney. The campaign was primarily focused on Instagram. Last year Instagram launched a feature in which you could send voice notes on DMs and Swiggy capitalized on it. Participants were invited to send Swiggy a voice note via DM wherein the shape of the soundwave they created while sending the voice note had to resemble the shape of a dish that Swiggy posted that day.
What is social media marketing?
Social media marketing is the use of social media websites and social networks to market a company’s products and services. Social media marketing is a type of digital marketing. One of the main purposes of employing social media in marketing is as a communication tool that makes the companies accessible to those interested in their product and makes them visible to those who have no knowledge of their products. Social media is an easy to use cost effective medium for marketing.
What is social media advertising?
Social media advertising is an offshoot of digital marketing where paid ad campaigns are run on social media platforms to reach target audiences. In the online world, it is getting increasingly complicated to get your message noticed, as user attention is increasingly becoming a scarce resource. Social media advertising is significantly impactful as it allows you to deliver your message to your ideal buyers throughout their purchase journey.
How to promote your website on social media?
To promote your website on social media, a combination of both- marketing and advertising is required. The process starts from creating a profile and developing worth-while content.
1. Fill in your profile-
Create profiles on all the required social media platforms such as-
· Linked in
· YouTube
· Tumblr
· Meet up
2. Create content-
Create interesting and spicy content to attract the audience
3. Make your content easy to share-
Make content easily accessible by keeping your profile public and creating a business account. Through link building connect the content back to your website. Also, create inbound links for the content itself.
4. Post when your audience is active-
There are certain time frames in a day where there is more traffic on the social media platform. Conduct research on this topic and share posts in the most suitable time frame.
5. Engage with your audience-
Audience engagement should be regular and consistent. This maintains the audience’s interest in your brand and content. It will also increase your site visits. The best way to do it is through video content and fun hashtag challenges. You can also develop a contest and market it only on that particular social media platform.
6. Utilize Trending Hashtags-
Top posts appear on trending hashtags to show you some of the most ‘popular’ posts that were tagged with that hashtag. Underneath the top posts, posts are arranged chronologically and are constantly being updated, so getting into the top posts can mean huge exposure for your content.
7. Test paid social advertising-
Promotional posts on social media don’t have a ton of reach on their own and aren’t likely to get a lot of organic engagement. Paid social allows you to specifically target audiences. Additionally, the analytics that social media advertising platforms provide you can help better understand your audience and fine-tune your advertisements for better reach, engagement, and ROI
As opposed to free tools like a Facebook or Pinterest page, a Twitter account or a YouTube channel, paid social uses sponsored content or advertising to boost your website presence in third party feeds and pages.
